Rare Pokémon Cheeto Sells for $88K at Auction

Published on 2 May 2025

A Cheeto that looks like a Pokémon sold for $88,000 at an online auction. Fans went wild for this rare snack. The Pokémon shaped Cheeto became famous almost immediately.

How the Pokémon Cheeto Was Found

In 2019 a woman in Tennessee came across the Cheeto which looked like Pikachu to her. Pikachu is a character from the Pokémon which is very popular. She had it for years before putting it up for sale online.

The Auction Details

The auction went on for a week. Many folks put in bids. The price was going up fast. Collectors really wanted that unique item we had to put out there. In the end it sold for $88,000.

Why This Cheeto Was So Valuable

The Pokémon shaped Cheeto was a one of a kind. It was perfect in its design. It looked as if it was Pikachu. Pikachu is a fan favorite which this Cheeto captured well. The gaming community went wild for it.

Rarity Factor

Finding it to be food that is a character is a rare thing. This Cheeto here was special. The odds of coming upon one are maybe one in millions. The vendor called it a natural work of art.

Reactions from Pokémon Fans

Fans were shocked at the price. Some thought it was out of the question. But others saw the sense in it. To many people Pokémon is a culture. This Cheeto was like unearthing treasure.

Social Media Buzz

Twitter and social media broke out with the coverage of the auction. Also we saw Pokémon shaped Cheetos which inspired many a meme. And of which even news agencies reported -- it went viral world wide.

Other Expensive Food Items

This isn’t the first of these odd food sales. We had a grilled cheese which went for $28,000 which featured what they said was the Virgin Mary’s face. A banana on a wall sold for $120,000. Also in the mix we had a Pokémon shaped Cheeto.

What Makes Food Valuable

Unique form that is what stands out the most. Also the back story does play a big role. Famous associations also add to it. The Pokémon connection made this Cheeto a special case.

The Future of Food Collecting

More today’s consumers may go for out of the ordinary foods at which time once they saw as a fad but now expect to see more of. As for the Pokémon shaped Cheetos well they may still be kings of the snack world, that pack a play on words and a fun factor into what is mostly a product aimed at kids. Also their pricing strategy has out done itself.

Advice for Collectors

Check what you buy. Take notes of any issue. Put it in proper storage. Have experts look at it. If after that you still want to go ahead put it on the market.

Pokémon's Lasting Popularity

Pokémon started out as a role playing game in 1996. Now it’s in everything movies, toys and even Cheetos. For 25+ years the brand has held strong. That is what we see with the Pokémon shaped Cheeto which got attention.

Pokémon in Gaming Culture

The games are of Adventure and Strategy genre. Players capture creatures and go at them in battle. Wide appeal to casual and hardcore fans. Also we see in multi player options which add to the fun.

Conclusion

A Pikachu shaped Cheeto which sold for $88,000. It’s perfect design which made it rare. Fans of Pokémon drove the price up. This shows how much we love that brand. Also may I suggest you check your snacks before you go in to eat them!